West Gate M1

This beautiful hard cover book was produced by Affinity Design on behalf of the West Gate Freeway Alliance.

The brief required the creation of a lasting publication that would acknowledge the efforts of everyone involved in the successful completion of the West Gate Freeway M1 Upgrade and share the story of the construction. The Alliance project was one of the first of its kind in this industry, taking a collaborative approach to bring together many industry providers to achieve an outstanding outcome. It was important to reflect this, the people and the project.

Affinity Design created a contemporary and unique design layout around stunning images supplied by Misheye Photography. Engineering textures and translucent pages introduce the planning component. Quotations and photos highlight the personal and people focus.

One of the construction challenges faced by the Alliance team was the important and complex work taking place within the middle lanes of one of Melbourne’s busiest freeways. Trucks and materials entered the site via the curved central barriers adjoining the fast traffic lanes. The design reflects this aspect through the use of curved shapes and white space.

Additional features and pull-out boxes were highlighted by replicating VicRoads signs, adding a clever, yet subtle link between the content and the roadside imagery.