Moonee Valley

In assessing local transport services, Moonee Vally Council provided an opportunity for the community to be involved in a survey of bus services. To achieve maximum response from a diverse demographic, the design needed to clearly present key information in an interesting way. Affinity Design was asked to develop the concept and prepare a series of items for this project, including: postcards, posters, letterhead, bus shelter signs and graphics for in-council digital promotions.

The design delivered was fresh and clean, incorporating stylised roads and buses with speech bubbles as bus windows. The elements were portable and adapted very well to various layouts, providing a strong and consistent brand message across the many formats.